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Key Process Partners

Key Process Partners

Key Process Partners provides coaching and accounting services that help ambitious organizations accelerate growth and improve financial fluency.

CLIENT CHALLENGE

KPP needed a website that would accurately reflect their mission of creating leadership opportunities for women and minority business owners. The challenge was designing an experience that conveyed expertise while remaining accessible and aligned with founder Jen Blondo’s vision for a modern, inclusive digital presence.

MY APPROACH

Applied design thinking methodologies to transform user research insights into actionable design decisions. By synthesizing data from surveys and client interviews, I created user flows and layouts that directly addressed the needs of businesses seeking financial guidance and growth partnership.
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UI/UX DESIGN

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BRAND STRATEGY

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BRAND DEVELOPMENT

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WEBSITE DESIGN

Brand Tone

Their brand voice balances professional expertise with genuine empathy. The UI elements and content work together to convey strategic capability while maintaining an approachable, transparent tone that builds trust with prospective clients
Strategic ✦ Innovative ✦ Inclusive ✦ Efficient ✦ Transparent ✦ Empathetic ✦ Growth-focused

PRIMARY LOGO

Strategic Planning

Translated user research into a strategic information architecture that directly addressed pain points identified in client interviews. The redesigned navigation and content hierarchy emphasized their unique value proposition.
  • Clear navigation with dropdown menus to easily find information
  • Testimonials from satisfied clients to build trust
  • Calls to action throughout the site to encourage potential clients to take action
  • Easy-to-use contact form to schedule a consultation

Brand Guidelines

Created a set of brand guidelines for featuring a sophisticated color system with Taupe as the primary color, complemented by plum, cafe au lait, and black coral accents. This system was implemented across all digital touchpoints to ensure visual consistency and strengthen brand recognition.

Selected typography that balances professionalism with approachability. Font choices prioritize legibility across devices while reinforcing the brand’s authoritative yet supportive tone.

Web Design

Designed Key Process Partners’ website with a focus on intuitive navigation and clear service presentation. The UI balances professional credibility with approachability, creating a user journey that builds trust in their financial expertise through strategic content hierarchy and clear calls-to-action. The experience addresses the specific needs of women and minority business owners seeking growth opportunities.

Results

The website redesign became a real turning point for KPP’s business. By digging deep into what their clients actually needed, I created a site that spoke directly to business owners struggling with financial complexity.

We highlighted real client challenges and solutions. The result wasn’t just a prettier website, but a complete reframing of how they presented themselves. Within weeks, they were attracting exactly the right kind of leads, businesses ready for financial transformation rather than just basic accounting services.

What made this project particularly satisfying was seeing how strategic design choices directly translated into business results.