M

Stoicmode

Stoicmode

Stoicmode provides men with the tools and resources they need to achieve their goals, live a life of purpose, and thrive in every area of their lives.

THE CHALLENGE

Modern men seeking personal growth face a fragmented digital landscape. Our target users struggle to find tools that align with their aesthetic preferences and philosophical interests.

Key deliverables

  • Comprehensive UX/UI design for mobile and web platforms
  • Visual identity system including logo, color palette, and typography
  • Interactive prototypes for investor presentations
N

UX RESEARCH

N

LEAD UX DESIGNER

N

BRAND STRATEGY

Key Decisions

Visual Identity System

Created a bold, minimal aesthetic using strong typography, high contrast ratios, and imagery reflecting mental clarity and strength

Experience Architecture

Developed a framework organizing the user journey around core stoic practices:

Engagement Strategy

Designed interaction patterns that balance guidance with autonomy, allowing users to define success on their own terms

Meet John, a 32-year-old digital nomad who is always on the go. 

John uses Stoicmode to bring structure to his constantly changing environment. While highly driven, he struggles with maintaining focus and managing stress during frequent travel and timezone shifts. He’s drawn to ancient philosophy’s practical wisdom but needs a systematic way to apply these principles to his modern challenges.

With Stoicmode, John tracks his daily progress, monitors his mental well-being, and accesses concise guidance for staying focused despite changing surroundings. The platform’s clean design and practical approach help him build a consistent routine that travels with him, turning philosophical concepts into daily habits that improve his resilience and productivity.

User Flow

The user flow for Stoicmode’s platform was designed to be intuitive and seamless. From the onboarding process to the daily goal tracking, everything was optimized for ease of use and clarity. The user flow was mapped out from start to logout, ensuring that every touchpoint was designed to keep users motivated and engaged.

Research with potential users revealed three core problems:

  • Existing wellness apps feel visually misaligned with their identity
  • Mental health tools often lack practical, action-oriented approaches
  • Productivity apps miss the deeper purpose behind achievement

User Validation

Though the product hadn’t launched, testing with the target demographic revealed strong engagement potential:

  • Test participants spent an average of 26 minutes exploring the prototype (3x the expected duration)
  • 92% correctly identified the brand values from design alone
  • 65% expressed interest in using the product at launch

The Design Process

Holistic ✦ Authenticity ✦ Progressive ✦ Purposeful ✦ Intuitive ✦ Bold ✦ Sophisticated
Stoicmode’s brand tone is confident, straightforward, and unapologetically bold. It’s all about reaching your full potential through mental and physical discipline.

DESIGN THAT DEMANDS PRESENCE

Every aspect of the Stoicmode experience is designed to pull users out of distraction and into focused awareness—the fundamental first step of stoic practice.

The design system achieves this through:

Visual Focus:

  • High-contrast interfaces that eliminate visual noise
  • Typography that prioritizes readability and hierarchy
  • Imagery that evokes mental clarity and strength

Experience Architecture:

  • Morning and evening reflection
  • Goal framework focused only on controllable actions
  • Progress tracking tied to consistent practice, not just outcomes

Mobile Prototype

The mobile platform design included onboarding screens that introduced users to Stoicmode’s brand and functionality in a clear and engaging way. I also developed login and profile screens that were easy to use and visually pleasing. The health, daily goals, and achievements modules were designed to be highly interactive and visually engaging, with progress bars and other feedback mechanisms to keep users motivated.

Web Design

The web design was built with a mobile-first approach and focused on clean layouts, bold typography, and strong color contrasts. The design system incorporated imagery that reflected Stoicmode’s brand values. The end result was a platform that was both visually stunning and highly functional.

What I learned

Designing Stoicmode from the ground up taught me valuable lessons about creating products for emerging market segments:

Avoid overwhelming users during testing. I learned to create layered experiences where core functionality remains simple while deeper content becomes accessible as users engage more fully.

Visual language speaks volumes. Initial designs used conventional UI patterns that didn’t resonate with the audience. By developing a distinctive visual system with purposeful typography and high-contrast interfaces, we created an experience that immediately communicated the brand’s values.

Routine is different from habit. I originally designed features around habit formation, but user research revealed our audience preferred structured routines they could adapt to changing circumstances. 

Less really is more. Confident restraint in design often creates more powerful user experiences than feature stacking.

This project stretched my skills in creating cohesive experiences across mobile and web platforms while maintaining a consistent brand voice.